Stop Guessing.
Start Measuring.

Always-on incrementality measurement for marketers who are done flying blind.

Your attribution tool tells you what happened. INCRMNTAL tells you what actually made a difference.

Measure the true incremental value of every marketing dollar - across every channel, every platform, every campaign - without cookies, device IDs, or holdout experiments that cost you revenue.

Privacy-first. Causal AI-powered. Always on.

$20BN+

ad spend measured

70K+

measurements p/d

150+

platform integrations

1

week integration

Trusted by leading companies

Book a live demo

Take control of the way you measure

*By submitting, I agree to Incrmntal’s terms of use & privacy policy

Trusted by leading companies

All Your Marketing Measurement
In One Platform

Measure incremental value without experiments

The platform automatically logs operational marketing changes- using those as micro-experiments & incremental testing. New channels launched, bid changes, creative changes, or even promotions you ran with new customers.

Unlock iOS, Web, Android, and Omni-Channel Measurement

Most measurement platforms offer point solutions (attribution software). With INCRMNTAL, you can understand the incremental value across each or all of your platforms.

Understand the impact of external events out of your control

Marketing performance is not solely influenced by your advertising. External events that are out of your control play a significant impact. These could be seasonality, promotions, holidays, trends, and so on. INCRMNTAL considers external variables during measurements.

Autonomous

Always On Incrementality

INCRMNTAL eliminates the need of holdouts or geolift studies. The platform automatically shows you where you gained or lost incremental conversions, sales, revenues, or whatever metric is important for you with incremental testing.
Consider the impact of contributions and don't rely only on marketing attribution software.