decorative image

How our customers use the platform?

Measure Cross-Platform Marketing

Measure Offline Channels

Measure External Events

Measure iOS & Android Campaigns

Get recommendation where to invest the next dollar

Understand the true contribution of each advertising channels

Select customers include


Embrace the new paradigm of measurement

Continuous Measurement

How does INCRMNTAL measure effectiveness

Interrupted Time Series Analysis & Causal Discovery

The root of our technology is your operational marketing changes. We built a fully automated change log, detecting any changes you've made to your marketing activities, across all channels. 

The platform treats your operational marketing changes as micro-experiments measuring incrementality while keeping campaigns and channels running.

Measuring VALUE, not Tracking Users

The platform was built with the mindset that true attribution should focus on measuring value, not track users. The platform doesn't depend or rely on clicks, impressions, cookies, or IDFAs. 

The platform measures the relationship between the cause and effect of your marketing changes, while considering your own patterns of performance, seasonality, and every change you did to your marketing activities. 

Making Smarter Decisions

By combining the incremental value, as well as the marginal performance, advertisers can see exactly where should they be investing their next Advertising dollar.

No more worrying about cannibalization, or attribution fraud, INCRMNTAL offers a powerful privacy-safe platform and reporting to make informed budget allocation decisions that will drive growth and efficiencies.

see actionable insights marketing campaign

Privacy Led Marketing Measurement

Advertising measurement without user-level data

Our platform was built for a privacy-first world without the need for any user level data. Matching a single click to an action was never enough, and now with user level data becoming unattainable, the paradigm for measurement has changed.

Our approach eliminates the need for any user-level data as the model uses the advertiser's shared KPIs against aggregated data. And through activity detection runs micro-experiments without having to pause campaigns or split audiences. The best thing is that it allows you to run cross-platform marketing measurements for all channels and campaigns - down to the level of bid changes.

Learn more about how our technology works


Built for Smart Marketers

Privacy - Led Measurement

No user-level data required to unlock value.

Easy Integration

No engineering work: No Code and No SDK

Gain Control

Measure what you want to measure and improve your strategy.

AI powered Actionable Insights

The platform creates actionable insights revealing opportunities.


Unlock Growth

Know exactly where you should allocate your next dollar. 


Continuous measurement without the need for experimentation or pausing channels.

What do our customers

say about us

Before making any decisions we conducted rigorous validation tests over INCRMNTAL. We compared the platform to our own analysis, 3rd party solutions, and we even challenged the platform by onboarding fake spend data. The platform passed every test we ran it through. Measuring each and every campaign across all mediums and platforms, we learned that the incremental value of our mobile campaigns was far greater than some of our web campaigns - even though attribution reporting showed us a completely different picture. We changed our budget allocation amongst platforms thanks to insights we received and were able to validate.

Gamehouse Mobile

It sometimes takes just one measurement to show why incrementality measurement is a better way to make decisions about testing new channels, scaling spend up or down. While attribution only reports based on a user-match, incrementality looks at the true impact. We've been using INCRMNTAL for our established and soft launched games, measuring value, rather than only counting impressions and clicks.


Autonomous takes all the guesswork out of marketing measurement and saves us considerable time in evaluating the success of our marketing activities as it does the work for us. As a result of using Autonomous, we’ve been able to measure the true incremental value of our campaigns. The dashboard enables us to see precisely where our spend is generating revenue for the business and where it’s not, so we can optimize our budget to the greatest effect

Holy Water

The INCRMNTAL platform provided bi-weekly insights about the incrementality of operational marketing changes - from launching a new channel, to small changes in the bids, which helped us onboard faster and start getting value from day one. We have been able to implement operational and strategic marketing changes that have helped us increase our gross profit by 20%


Seasonality and external factors have a strong effect on rider's behavior. Understanding the impact of external factors on acquisition metrics is key for better-informed decisions about marketing investment. Using INCRMNTAL we were able to get insights about the incremental impact that a holiday like New Year's Eve had on our metrics. This year we will be validating and bringing those insights to action in our ads budgeting strategy.


INCRMNTAL goes beyond the paradigm of user level attribution. It attributes the value we got from all our marketing activities. We can identify campaigns and channels that have little to no, actual incremental value (i.e. cannibalization). As well as the campaigns and channels that contribute to substantial incremental value. Doing so, allows us to allocate our budgets based on where we’re getting the most value.


With INCRMNTAL we were able to measure the incremental impact of our influencer campaigns over our marketing, without having to pause any campaigns. We used this data to assess the performance of our influencers and it helped us make strategic decisions to extend or terminate collaboration.


When evaluating a new platform or tool, one of the primary concerns is always the resources required for integration. INCRMNTAL, however, addressed this issue admirably. The integration process was remarkably swift, taking just a few minutes, and it demanded no engineering resources. In stark contrast to solutions that necessitate SDK integration, INCRMNTAL's integration was seamlessly managed through its self-service user interface. This allowed us to get insights about the incrementality of campaigns which started months ago within minutes!


Measuring incrementality has always been important for us, as incrementality measures the true value of our marketing activities. INCRMNTAL got it right. The INCRMNTAL platform allows us to measure the actual value of our campaigns, while taking seasonality into consideration in every measurement. INCRMNTAL also allows us to measure and understand cross channel influence across all of our activities, including TV, influencers, and more.


We had been told it was impossible to measure OOH campaigns. let alone understand their performance at different times of the year. INCRMNTAL debunked that myth. Using INCRMNTAL we measured our OOH campaigns from billboards and busses at public transport stations across Sweden. Beyond measuring the campaigns, we were able to develop and understand cohorts. These insights allowed us to plan our future OOH campaigns.

Select customers include


Integrated Partners


As Featured On