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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Oct 14, 2026
Shopify Customers, meet incrementality
Connect Shopify to INCRMNTAL and measure the incremental impact of your campaigns using Sales or Sessions as your KPI.
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Updated Oct 13, 2026
Meet AURORA: The First AI Growth Analyst
Meet AURORA, INCRMNTAL’s conversational AI growth analyst. Built on causal incrementality data, it helps marketers find where to scale, where to cut, and how to improve performance.
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Updated Sep 10, 2026
Paramount Ads Manager Measurement Partner
Running your ads across premium streaming programming is more accessible than ever.
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Updated Aug 30, 2026
Saturation Curves and Marginal Results
Saturated isn't sold out. It's what the next conversion costs.
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Updated Aug 6, 2026
When Scaling is Just Wasting Budget Faster
Your next conversion costs more than your last.
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