Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
PodcastPlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Analyst
Actionable Insights
Geolift
Media Mix Modeling
About Us
ContactSolutions
Platform
Company
Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
by Maor Sadra Updated Nov 25, 2025
The Next Evolution of INCRMNTAL
Built-in AI assistant guides users through setup, best practices, and optimization workflows.
Read More
Updated Nov 25, 2025
How to Measure Marketing Effectiveness: Proven Methods to Track Campaign Impact
Read More
Updated Nov 14, 2025
Do Promos Really Need More Ad Spend?
Do promotions really need more ad spend? Not always.
Read More
Updated Nov 4, 2025
The Problem With Driving Your Marketing Using a Compass
Marketing needs a GPS, not a compass. INCRMNTAL guides smarter, real-time decisions for modern marketers.
Read More
Updated Oct 21, 2025
How to Use Uplift Modeling
Proving Marketing Incrementality with Uplift Modeling
Read More