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Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Mar 3, 2026
United Musculoskeletal Partners
Reducing media spend while increasing patient appointments
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Updated Mar 2, 2026
INCRMNTAL vs. Fospha
Incrementality over attribution in a privacy-first measurement world
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Updated Mar 2, 2026
8 Measurement Platforms Entertainment Advertisers Should Evaluate in 2026
Eight measurement platforms reshaping entertainment advertising effectiveness in 2026
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Updated Feb 26, 2026
A Marketer's Guide to Marketing Measurement Frameworks for 2026
Causal marketing measurement frameworks for privacy-first growth in 2026
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by Maor Sadra Updated Feb 17, 2026
The Incrementality of the Super Bowl
The performance and impact of the biggest game day
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Updated Feb 23, 2026
Attribution vs Incrementality Benchmarks
The Hidden Bias in Your Attribution Data
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