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The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Jul 14, 2025
Understanding Retargeting and Its True Impact
Discover how predictive analytics helps brands maximize ROI
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Updated Jul 14, 2025
Predictive Analytics in Marketing: Forecasting Incremental Success
Discover how predictive analytics helps brands maximize ROI
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by Maor Sadra Updated Jul 9, 2025
The Surgery Was a Success. The Patient Died.
Why Incrementality Experiments Are the Flatline of Modern Marketing
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by Maor Sadra Updated Jun 13, 2025
The Marketing Data Engineer
A key new member in every marketing team?
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Updated Jun 10, 2025
Are Your Social Media KPIs Telling the Truth?
How Incrementality Reveals the Real Impact
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