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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Nov 25, 2025
The Next Evolution of INCRMNTAL
Built-in AI assistant guides users through setup, best practices, and optimization workflows.
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Updated Nov 25, 2025
How to Measure Marketing Effectiveness: Proven Methods to Track Campaign Impact
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Updated Nov 14, 2025
Do Promos Really Need More Ad Spend?
Do promotions really need more ad spend? Not always.
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Updated Nov 4, 2025
The Problem With Driving Your Marketing Using a Compass
Marketing needs a GPS, not a compass. INCRMNTAL guides smarter, real-time decisions for modern marketers.
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Updated Oct 21, 2025
How to Use Uplift Modeling
Proving Marketing Incrementality with Uplift Modeling
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