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The Always-on Incrementality Platform
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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated May 14, 2026
OpenAI Ads Work. Here's the first proof.
Two years of writing about LLM ads. First data in.
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Updated May 14, 2026
Speak success story
Speak separated organic demand from real marketing impact across global markets.
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Updated May 10, 2026
Diminishing Returns Isn't a Theory
Every channel hits a ceiling where additional ad spend cannibalizes itself.
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Updated May 7, 2026
Incrementality in Advertising: From Measurement to Real-Time Action
Turn always-on incrementality signals into real-time campaign optimization and growth.
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Updated Apr 21, 2026
Draft Kings success story
See how DraftKings measured true incremental lift across digital, linear TV, and audio
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Updated Apr 17, 2026
Zero Click to $100bn
A conversation reveals who you are. A search query doesn't.
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