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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Feb 17, 2026
The Incrementality of the Super Bowl
The performance and impact of the biggest game day
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by Jared Lapin Updated Feb 9, 2026
Audio Was Always Powerful. Now It’s Provable.
Audio earned trust and attention. Now intelligence proves incremental performance.
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Updated Feb 8, 2026
INCRMNTAL vs. Incremental (formerly Tradeswell)
Clearing up the confusion between INCRMNTAL and Incremental.
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Updated Jan 26, 2026
How Incrementality Transforms Media Planning & Buying for Performance Marketers
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Updated Jan 26, 2026
Retail Media Networks Are Just Getting Started
Retail media networks will emerge wherever intent, transactions, and data exist
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