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Many Possibilities. One Platform.
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The Always-on Incrementality Platform
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Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Jan 26, 2026
How Incrementality Transforms Media Planning & Buying for Performance Marketers
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Updated Jan 26, 2026
Retail Media Networks Are Just Getting Started
Retail media networks will emerge wherever intent, transactions, and data exist
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by Maor Sadra Updated Jan 18, 2026
Ads on ChatGPT
Ads have entered the chat. It was always inevitable.
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by Maor Sadra Updated Jan 25, 2026
Rise of a Gen AI Powered Mega-Publisher
My prediction about the new sort of personalized doom scroll app
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Updated Jan 12, 2026
Why Incrementality Is Going Mainstream
Incrementality is going mainstream. Measurement must evolve or mislead.
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Updated Jan 21, 2026
Black Friday 2025: INCRMNTAL Insights
Black Friday insights: what scaled, what worked, and what lifted.
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