Audio Ads span traditional radio, digital radio, podcast advertising,
and in-game audio ads.
Measuring the performance of Audio advertising in today's world
mostly relies on dedicated call centers, or unique domain names.
Audio Ads importance and popularity is rising, but applying
traditional measurement methods provides a limited visibility
over the true performance.
Our platform measures the actual cross-platform value generated by your Audio campaigns
We had been told it was impossible to measure OOH campaigns. let alone understand their performance at different times of the year. INCRMNTAL debunked that myth. Using INCRMNTAL we measured our OOH campaigns from billboards and busses at public transport stations across Sweden. Beyond measuring the campaigns, we were able to develop and understand cohorts. These insights allowed us to plan our future OOH campaigns.