The Future of

Audio Marketing Measurement

Make your Audio Marketing Activities Heard

Audio are not like other mediums

Audio Ads span traditional radio, digital radio, podcast advertising,
and in-game audio ads.
Measuring the performance of Audio advertising in today's world
mostly relies on dedicated call centers, or unique domain names.
Audio Ads importance and popularity is rising, but applying
traditional measurement methods provides a limited visibility
over the true performance.

Audio Ads need the future of measurement

INCRMNTAL is the Future of Audio Marketing Measurement

Our platform measures the actual cross-platform value generated by your Audio campaigns

Measure new campaigns launched within days, not weeks
Measure changes in spend, and commercial, allowing near real-time optimization
Measure the holistic performance of Audio campaigns across all platforms: Mobile, Web, Retail, Consoles
Go as granular as DMA, State, or National Advertising Measurement
Integrate in a day without any codes, tags, or engineering resources

How INCRMNTAL measures Audio advertising?

Link your marketing data to INCRMNTAL effortlessly.
INCRMNTAL analyzes your marketing changes like mini experiments.
It takes 2 minutes for the platform to measure and report the value from your marketing actions.

Check out a few case studies from Advertisers

using our platform to measure Audio Ads:

Fingersoft

The integration of INCRMNTAL’s platform into our daily operations was seamless and brought immediate benefits. With real-time, Actionable Insights at our fingertips, we were able to make faster and more informed decisions, freeing up resources to focus on strategy and execution rather than data analysis.

plick

We had been told it was impossible to measure OOH campaigns. let alone understand their performance at different times of the year. INCRMNTAL debunked that myth. Using INCRMNTAL we measured our OOH campaigns from billboards and busses at public transport stations across Sweden. Beyond measuring the campaigns, we were able to develop and understand cohorts. These insights allowed us to plan our future OOH campaigns.

Self.inc

Before making any decisions we conducted rigorous validation tests over INCRMNTAL. We compared the platform to our own analysis, 3rd party solutions, and we even challenged the platform by onboarding fake spend data. The platform passed every test we ran it through. Measuring each and every campaign across all mediums and platforms, we learned that the incremental value of our mobile campaigns was far greater than some of our web campaigns - even though attribution reporting showed us a completely different picture. We changed our budget allocation amongst platforms thanks to insights we received and were able to validate.