Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
PodcastPlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Analyst
Actionable Insights
Geolift
Media Mix Modeling
About Us
ContactSolutions
Platform
Company
Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Jul 24, 2025
Retail Media Networks Are the New Walled Gardens
Retail media networks promise transparency, but deliver measurement silos that mirror yesterday’s walled garden trap.
Read More
Updated Jul 24, 2025
The 2025 Marketing Team
Marketing in 2025 isn’t bigger or louder - itt’s smarter, AI-native, and built on measurement fluency.
Read More
Updated Jul 28, 2025
Top Smart Bidding Strategies to Maximize ROI in Google Ads
Discover the top smart bidding strategies in Google Ads, including value-based bidding techniques, to boost ROI and optimize your ad spend with automation.
Read More
Updated Jul 28, 2025
Why Marginal KPIs Are the Only KPIs That Matter
Most marketers scale spend using averages - and end up scaling waste. This piece shows why marginal KPIs are the only numbers that matterץ
Read More
Updated Jul 28, 2025
The Incrementality of Amazon Prime Day
Why Incrementality Experiments Are the Flatline of Modern Marketing
Read More
Updated Jul 28, 2025
Understanding Retargeting and Its True Impact
Discover how predictive analytics helps brands maximize ROI
Read More