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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Dec 14, 2025
Fake CTV, Real Fraud
CTV works but fraud thrives attribution rewards deception over impact
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Updated Dec 9, 2025
Bing, the Unsung Hero
Bing drives surprising incremental lift, despite tiny budget allocation.
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by Maor Sadra Updated Dec 10, 2025
2026 Predictions and Premonitions
The changes coming to an adtech industry near you
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Updated Dec 2, 2025
2025 Predictions Retrospective
Turns out we still read the industry like a book.
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by Maor Sadra Updated Nov 25, 2025
The Next Evolution of INCRMNTAL
Built-in AI assistant guides users through setup, best practices, and optimization workflows.
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Updated Nov 25, 2025
How to Measure Marketing Effectiveness: Proven Methods to Track Campaign Impact
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