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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 21, 2025
Measurement Orchestration: Anton Bugaev (Bolt)
An audio version of the widely respected white paper we've published on the topic of Orchestrating Marketing Measurement
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by Maor Sadra Updated Aug 24, 2025
Diminishing Returns
Maximum Yield, and Negative Returns (Simplified)
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Updated Feb 23, 2026
Understanding Geolift Testing in Marketing measurement
Why we don’t believe in GeoLift Experiments
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Updated Aug 21, 2025
Inside INCRMNTAL with Aviv Nutovitz
This week on "Inside INCRMNTAL", Aviv Nutovitz, our Sr. Data Scientist shares his 3 year journey at INCRMNTAL and gives you a peak into how far we have come! Exciting things on the horizon!
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