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Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Updated Aug 21, 2025
Exploring the Multiverse: Alex Bauer
Alex Bauer, Head of Product at Branch joins us to dive into a parallel universe where there might no longer be an App Store...
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by Maor Sadra Updated Aug 24, 2025
Marketers' Epiphany: Attribution isn't an effective measurement method.
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Updated Aug 21, 2025
Exploring the Multiverse: Radostina Zhekova
Radostina Zhekova Sr. UA Manager at Jam City joins us to discover a multiverse where app store fees skyrocket to a staggering 50% or plummet to an unbelievable 5%.
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Updated Aug 21, 2025
Exploring the Multiverse: Paul Bowen
Paul Bowen CRO at StreamElements joins us to uncover a multiverse where streamers and influencers could claim attribution based on view through attribution...
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