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Welcome to the Future of Measurement

Make smarter marketing decisions with Causal AI incrementality measurement

How customers use the platform?

Understand the true contribution of each advertisting channels

Use Actionable Insights to know where to invest the next dollar

Measure Cross-Platform Marketing

Measure Offline Channels

Measure External Events

Measure iOS & Android Campaigns

Continuous Measurement

How does INCRMNTAL measure effectiveness?

Keep your campaigns running and still measure instrumentality

INCRMTNAL measures operational changes, meaning you do not need to stop any of your campaigns or run experiments in order to measure your performance. 

This approach allows you to measure instrumentality while keeping campaigns and channels running.

Maximizing Marketing Effectiveness with Causal Data Science and AI

The platform uses causal data science and anomaly detection to identify marketing changes. 
This aggregated data is measured against your marketing KPIs to determine how effective each campaign is at hitting targets.

Maximizing Marketing Effectiveness with Causal Data Science and AI

The platform uses causal data science and anomaly detection to identify marketing changes. 
This aggregated data is measured against your marketing KPIs to determine how effective each campaign is at hitting targets.

Privacy Led Marketing Measurement

Incremental measurement without user-level data

From Attribution to Contribution 

Our platform was built for a privacy-first world without the need of any user-level data. Matching a single click to an action was never enough, and now with user level data becoming unattainable, the paradigm for measurement has changed.

Run Micro-Experiments for Cross-Platform Measurement 

Our approach eliminates the need for any user-level data by utilizing the as advertisers shared KPIs against aggregated data. Through activity detection, it conducts micro-experiments without pausing campaigns or split audiences. The greatest advantage is that it enables you cross-platform marketing measurements for all channels and campaigns, down to the individual bid changes.

Learn more about how our technology works

Our Product Benefits

Fast integration : The onboarding experience is easy and lightweight. No engineering work: No Code and No SDK

Unlock Growth: allocate your next advertising dollars using contribution not attribution


Measure External Events: Understand the impact of external effects, such as seasonality, promotions, trends, etc. 


Budget Allocation: understand both absolute contribution and marginal cost per conversion and marginal ROAS per channel.

Cross-Platform Measurement: Measuring performance across iOS, Android, Web, TV, CTV, Influencer marketing equally and without relying on any PII or other user-level data.

Fast integration : The onboarding experience is easy and lightweight. No engineering work: No Code and No SDK

Unlock Growth: allocate your next advertising dollars using contribution not attribution


Budget Allocation: understand both absolute contribution and marginal cost per conversion and marginal ROAS per channel.

Measure External Events: Understand the impact of external effects, such as seasonality, promotions, trends, etc. 


Cross-Platform Measurement: Measuring performance across iOS, Android, Web, TV, CTV, Influencer marketing equally and without relying on any PII or other user-level data.

Trusted by leading brands, around the world

Fingersoft

The integration of INCRMNTAL’s platform into our daily operations was seamless and brought immediate benefits. With real-time, Actionable Insights at our fingertips, we were able to make faster and more informed decisions, freeing up resources to focus on strategy and execution rather than data analysis.

Tim Kurtz, VP Growth Marketing, Self.inc

Before making any decisions we conducted rigorous validation tests over INCRMNTAL. We compared the platform to our own analysis, 3rd party solutions, and we even challenged the platform by onboarding fake spend data. The platform passed every test we ran it through. Measuring each and every campaign across all mediums and platforms, we learned that the incremental value of our mobile campaigns was far greater than some of our web campaigns - even though attribution reporting showed us a completely different picture. We changed our budget allocation amongst platforms thanks to insights we received and were able to validate.

Gameloft

Gameloft is an extremely data driven company, prioritizing accuracy, reliability, and security of our data. We have been testing INCRMNTAL for quite a while now, it has passed all of our rigorous data science validation tests and provided us with the level of transparency into the modeling process, allowing us to gain the necessary trust in the platform before deploying the platform across our wider marketing organization across our gaming brands. The platform already started providing us with ongoing granular actionable insights, recommendations for optimizations and validations of marketing tests that we would not been able to achieve in the same capacity and speed if it wasn’t for INCRMNTAL.

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The high level of brand recognition makes it difficult to measure the impact of new marketing strategies and activities accurately. INCRMNTAL’s granular measurement platform proved to be the solution we needed. By offering detailed insights into the performance of our marketing strategies, INCRMNTAL allows us to understand the true value of our activities across different media formats, including TV.

Makoto Rheault-Kihara, Head of User Acquisition, Hopper

Measuring incrementality has always been important for us, as incrementality measures the true value of our marketing activities. INCRMNTAL got it right. The INCRMNTAL platform allows us to measure the actual value of our campaigns, while taking seasonality into consideration in every measurement. INCRMNTAL also allows us to measure and understand cross channel influence across all of our activities, including TV, influencers, and more. Makoto Rheault-Kihara, Head of User Acquisition

Integrated Partners

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