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From Months to Moments: Alternative to MMM

Media Mix Modeling (also known as MMM) was once the go-to method for measuring marketing performance, but MMM just wasn’t built for today’s fast-moving, multi-channel world.
Marketing teams now operate in real time. Why rely on a system that takes months to deliver answers that may already be outdated?

Enter INCRMNTAL: an AI driven alternative to MMM that delivers insights in seconds - without requiring data scientists, cookie-based tracking, or endless calibration loops.

A Smarter Alternative to MMM Modeling

INCRMNTAL offers a radically different approach. Our platform replaces MMM guesswork with live causal measurement. No need to “fit” a model—we show you the actual impact of your campaigns, as they happen.

  • No integrations. No user-level data. No nonsense.
  • Always-on analysis that adapts to your media behavior
  • Works across Meta, TikTok, Google, CTV, and more

It’s not just a media mix modeling platform. It’s a real-time marketing decision engine.
 

Why Traditional Media Mix Modeling Falls Short

Media mix modeling platforms claim to measure long-term impact across channels. And yes, they might get you a number. But at what cost?

  • MMM platforms are notoriously black-boxed and hard to validate
  • Most MMM services require massive amounts of data, cleaned and aligned just right
  • Calibrating your MMM model with lift tests? That’s not validation—it’s guesswork with extra steps

If you’re tired of spending six figures just to get “directional” results, you’re not alone.

 

Get More Than Models—Get Clarity

Whether you’re exploring MMM services or searching for a better media mix modeling platform, don’t settle for outdated methods wrapped in shiny dashboards. INCRMNTAL was built to empower marketers—not tie them up in statistical spaghetti.

👥 INCRMNTAL is built for marketing data analysts

🤖 Add AI to your data analysis 

 

David H. Azria, Digital Marketing Director, PLAION

INCRMNTAL has been an instrumental platform for us at PLAION, enabling a new level of measurement for our paid marketing across our leading console and PC titles—something that was not possible before. Their platform provides clear, data-driven insights that reveal what truly drives performance, empowering us to optimize our spend with confidence. With INCRMNTAL, we’ve gained valuable visibility into our performance from the pre-launch stages through to full scale, allowing us to identify which marketing activities, channels, and geos genuinely moved the needle and ensuring every investment delivers a strong ROAS.

David Pool, Director of Acquisition, DTC, Funko Pop!

With INCRMNTAL, we have improved our ability to measure the effectiveness and efficiency of our marketing channels as well as non-paid promotions, helping us understand what channel drives incremental revenue. These insights allowed us to fine-tune our strategy, optimize performance, and ensure every marketing dollar is invested where it matters most for future growth.

Konstantin Barannikov, Marketing Data Lead, Supercell

INCRMNTAL helped us measure the impact of non-digital channels, influencers, and themed campaigns, even when multiple campaigns launched simultaneously. By identifying which efforts drive incremental impact for our large-scale games, we continue to refine our marketing strategy, optimizing for efficiency and growth. These insights also enhance our advanced budget allocation, ensuring smarter investments for future success.

Pau Sicilia - Performance Marketing Manager

Autonomous takes all the guesswork out of marketing measurement and saves us considerable time in evaluating the success of our marketing activities, as it does the work for us. As a result of using Autonomous, we’ve been able to measure the true incremental value of our global campaigns. The dashboard enables us to see precisely where our spend is generating revenue for the business and where it’s not, so we can optimise our budget to the greatest effect.

Timothée Basquin, Chief Marketing Officer, KLAR

INCRMNTAL has been a game-changer for us, helping us identify incremental channels and resolve the challenges of click-based attribution. This groundbreaking innovation has revolutionized incrementality measurement, providing a ready-to-use, live solution that eliminates the need for costly and time-consuming experiments. It’s enabled us to scale some channels by up to 5x with confidence in their true contribution.