Autonomous takes all the guesswork out of marketing measurement and saves us considerable time in evaluating the success of our marketing activities as it does the work for us. As a result of using Autonomous, we’ve been able to measure the true incremental value of our campaigns. The dashboard enables us to see precisely where our spend is generating revenue for the business and where it’s not, so we can optimize our budget to the greatest effect
Before making any decisions we conducted rigorous validation tests over INCRMNTAL. We compared the platform to our own analysis, 3rd party solutions, and we even challenged the platform by onboarding fake spend data. The platform passed every test we ran it through. Measuring each and every campaign across all mediums and platforms, we learned that the incremental value of our mobile campaigns was far greater than some of our web campaigns - even though attribution reporting showed us a completely different picture. We changed our budget allocation amongst platforms thanks to insights we received and were able to validate.
Seasonality and external factors have a strong effect on rider's behavior. Understanding the impact of external factors on acquisition metrics is key for better-informed decisions about marketing investment. Using INCRMNTAL we were able to get insights about the incremental impact that a holiday like New Year's Eve had on our metrics. This year we will be validating and bringing those insights to action in our ads budgeting strategy.