Platform
Use Cases
Many Possibilities. One Platform.
AI and Automation
The Always-on Incrementality Platform
Solutions
Teams
Built for your whole team.
Industries
Trusted by all verticals.
Mediums
Measure any type of ad spend








INCRMNTAL helped us understand the impact of our marketing, especially across offline and OOH channels that are traditionally hard to measure. We were able to pinpoint where new channels were adding incremental value, and where spend wasn’t pulling its weight. Having always-on incrementality data has changed how we approach planning, budgeting, and optimization.

INCRMNTAL has been a game-changer for us, helping us identify incremental channels and resolve the challenges of click-based attribution. This groundbreaking innovation has revolutionized incrementality measurement, providing a ready-to-use, live solution that eliminates the need for costly and time-consuming experiments. It’s enabled us to scale some channels by up to 5x with confidence in their true contribution.

Autonomous takes all the guesswork out of marketing measurement and saves us considerable time in evaluating the success of our marketing activities, as it does the work for us. As a result of using Autonomous, we’ve been able to measure the true incremental value of our global campaigns. The dashboard enables us to see precisely where our spend is generating revenue for the business and where it’s not, so we can optimise our budget to the greatest effect.