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Measure any type of ad spend
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EverythingAI and Automation
The Always-on Incrementality Platform
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Select customers include
Allocate budgets based on true incremental value.
Identify the channels that have no incremental value
Measure the true value of paid marketing while considering seasonality factors and external variables
Measure paid advertising across both digital, as well as offline channels such as TV, OOH, Podcasts, and Sponsorships
What our customers
say about us
Self.inc
Before making any decisions we conducted rigorous validation tests over INCRMNTAL. We compared the platform to our own analysis, 3rd party solutions, and we even challenged the platform by onboarding fake spend data. The platform passed every test we ran it through. Measuring each and every campaign across all mediums and platforms, we learned that the incremental value of our mobile campaigns was far greater than some of our web campaigns - even though attribution reporting showed us a completely different picture. We changed our budget allocation amongst platforms thanks to insights we received and were able to validate.
Binance
Autonomous takes all the guesswork out of marketing measurement and saves us considerable time in evaluating the success of our marketing activities as it does the work for us. As a result of using Autonomous, we’ve been able to measure the true incremental value of our campaigns. The dashboard enables us to see precisely where our spend is generating revenue for the business and where it’s not, so we can optimize our budget to the greatest effect
Timothée Basquin, Chief Marketing Officer, KLAR
INCRMNTAL has been a game-changer for us, helping us identify incremental channels and resolve the challenges of click-based attribution. This groundbreaking innovation has revolutionized incrementality measurement, providing a ready-to-use, live solution that eliminates the need for costly and time-consuming experiments. It’s enabled us to scale some channels by up to 5x with confidence in their true contribution.