One third of all people globally play games.
So it’s no wonder that In Game Advertising is one of the
fastest growing mediums for Advertisers.
Measuring the impact of this unique and exciting inventory
is impossible using legacy advertising measurement
methodologies: User data is limited or not available, clicks
are not an option during gameplay.
Our platform measures the cross-platform value generated by your In Game campaigns
INCRMNTAL goes beyond the paradigm of user level attribution. It attributes the value we got from all our marketing activities. We can identify campaigns and channels that have little to no, actual incremental value (i.e. cannibalization). As well as the campaigns and channels that contribute to substantial incremental value. Doing so, allows us to allocate our budgets based on where we’re getting the most value.
When evaluating a new platform or tool, one of the primary concerns is always the resources required for integration. INCRMNTAL, however, addressed this issue admirably. The integration process was remarkably swift, taking just a few minutes, and it demanded no engineering resources. In stark contrast to solutions that necessitate SDK integration, INCRMNTAL's integration was seamlessly managed through its self-service user interface. This allowed us to get insights about the incrementality of campaigns which started months ago within minutes!
It sometimes takes just one measurement to show why incrementality measurement is a better way to make decisions about testing new channels, scaling spend up or down. While attribution only reports based on a user-match, incrementality looks at the true impact. We've been using INCRMNTAL for our established and soft launched games, measuring value, rather than only counting impressions and clicks.