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It sometimes takes just one measurement to show why incrementality measurement is a better way to make decisions about testing new channels, scaling spend up or down. While attribution only reports based on a user-match, incrementality looks at the true impact. We've been using INCRMNTAL for our established and soft launched games, measuring value, rather than only counting impressions and clicks.
INCRMNTAL goes beyond the paradigm of user level attribution. It attributes the value we got from all our marketing activities. We can identify campaigns and channels that have little to no, actual incremental value (i.e. cannibalization). As well as the campaigns and channels that contribute to substantial incremental value. Doing so, allows us to allocate our budgets based on where we’re getting the most value.
The INCRMNTAL platform provided bi-weekly insights about the incrementality of operational marketing changes - from launching a new channel, to small changes in the bids, which helped us onboard faster and start getting value from day one. We have been able to implement operational and strategic marketing changes that have helped us increase our gross profit by 20%