Explorer

AI Attribution Built on Always-On Incrementality

Explorer is an AI attribution platform that measures incrementality continuously across channels, platforms, and markets, without relying on user-level data or constant experiments. It turns measurement into a system marketing leadership can trust and act on every week.

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Attribution isn't Broken. It's just Outdated

Marketing leaders are still forced to make budget decisions using systems built for a world that no longer exists. The result is inflated ROAS, endless debates, and budgets that drift towards whoever takes the most credit.

Explorer introduces always-on incrementality, delivering continuous cross platform insights into what actually drove business outcomes.

AI Attribution that speaks CFO

Explorer connects marketing activity across platforms and environments to incremental business outcomes. It continuously learns how value is created, updates itself as conditions change, and produces granular insights your team can use to reallocate budget confidently.

This is not a one-time model. It is an always-running measurement engine.

Cross-Platform: unified view across channels
Always-On: incrementality, continuously updated
Actionable: granular insights built for decisions

Three reasons Explorer replaces traditional attribution
		Always-on incrementality. No experiments needed Explorer measures incrementality continuously by learning from real-world conditions and observed changes. Instead of relying on a few experiments per quarter, it provides ongoing incremental insight without waiting for the next test window.
		Granular automated insights your team can act on Explorer produces incremental insights at the level marketers operate: platform, campaign, region, creative, and time. Not a theoretical view of incrementality once in a while, but decision support every week.
		Omnichannel attribution across platforms and regions Explorer is built for the real world: mobile and web, retail and DTC, digital and TV/CTV, online and offline. It measures cross-platform effects and helps leadership understand the true total impact of marketing, not only the part that is easy to track.

See the platform and methodology in action

How Explorer delivers AI Attribution

Explorer combines causal measurement and AI learning to estimate incremental impact and improve over time. It adapts when the market shifts and stays useful when other models go stale.

Causal Lift Measurement

Explorer estimates incremental impact by measuring observed outcomes against a counterfactual baseline for each marketing event.

Cross-Channel Attribution

When campaigns overlap, Explorer attributes incremental outcomes across events using learned long-term weights and short-term effect signals.

Reinforcement Learning

When real outcomes differ from predictions, Explorer adjusts its beliefs, improving accuracy and adapting to seasonality, platform shifts, saturation.

Continuous Insights

Explorer transforms incrementality into spend-response curves that reveal where marginal returns are strongest and where spend is saturated.

Build for real-world budget decisions

Move budget across with confidence

Unified incremental view so you can shift budget between Meta, Google, TikTok, retail, and CTV with proof.

Measure omnichannel impact

Understand how channels work together across devices and offline outcomes, without user-level tracking.

Incrementality minus the test calendar

Ongoing signal and continuous learning so you are not waiting for quarterly testing.

Align all teams around one truth

Replace debates with incremental profit and confidence, in a format finance can trust.

Ara Salbashian, Head of Digital Marketing at Freenow

INCRMNTAL enabled us to move beyond last touch attribution and truly understand which channels drive incremental value for our business. Unlike traditional geo based incrementality tests, which were time intensive and offered limited insights, INCRMNTAL provides weekly optimisation opportunities, campaign level insights and clear visibility into the incremental impact of our media spend and channel distribution.

David Pool, Director of Acquisition, DTC, Funko Pop!

With INCRMNTAL, we have improved our ability to measure the effectiveness and efficiency of our marketing channels as well as non-paid promotions, helping us understand what channel drives incremental revenue. These insights allowed us to fine-tune our strategy, optimize performance, and ensure every marketing dollar is invested where it matters most for future growth.

Nathan Johnson, Paid Acquisition Manager, Acorns

Historically, measuring the impact of our streaming TV efforts has been challenging. With INCRMNTAL, we now have a clearer view of the value our Roku campaigns deliver, giving us the confidence to scale them.

Radek Janhuba, Lead Growth Data Analyst

INCRMNTAL has provided us with valuable visibility into our iOS activities and influencer collaborations, helping us to refine our marketing strategy using data-driven insights. We look forward to continuing to build on this momentum with more powerful insights and further campaign optimizations

Pau Sicilia - Performance Marketing Manager

Autonomous takes all the guesswork out of marketing measurement and saves us considerable time in evaluating the success of our marketing activities, as it does the work for us. As a result of using Autonomous, we’ve been able to measure the true incremental value of our global campaigns. The dashboard enables us to see precisely where our spend is generating revenue for the business and where it’s not, so we can optimise our budget to the greatest effect.

Torsten Köhler, Media Specialist Director, Pilot

Our partnership with INCRMTNAL is highly valuable to us, and we have been working closely together for a long time. Their AI-driven platform provides us and our clients with an advanced solution for impact modeling and marketing campaign management. Comparable incremental Cost-per-X metrics across online and offline activities offer real advantages. Thanks to the flexibility of the model, we see additional benefits for operational teams, enabling them to quickly and directly unlock new efficiencies and implement optimizations.

Ready for AI Attribution that holds up in the boardroom?

Explorer delivers Always-On Incrementality and omnichannel attribution that marketing leadership can trust. No inflated platform credit. Just measurable business impact.

FAQ

Q: Does explorer require user-level data?
No. Explorer is designed to produce causal insights without relying on user level data

Q: How is Explorer different from MMM?
MMM is powerful for directionality at the macro level. Explorer is built to produce granular, campaign-level incrementality and budget guidance continuously.

Q: Can Explorer measure omnichannel and offline?
Yes. Explorer is designed to unify measurement across platforms and environments including offline and cross-device.

Q: How does Explorer handle overlapping campaigns?
Explorer attributes incremental outcomes across events using learned long-term weights and short-term effect signals, rather than assuming clean isolation.