Platform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
Everything
Budget AllocationAI and Automation
The Always-on Incrementality Platform
Explorer
Analyst
Geolift
Actionable Insights
Media Mix ModelingSolutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
Healthcare & Clinical Services
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
Podcast
About Us
ContactPlatform
Solutions
Company
Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Feb 26, 2026
A Marketer's Guide to Marketing Measurement Frameworks for 2026
Causal marketing measurement frameworks for privacy-first growth in 2026
Read More
by Maor Sadra Updated Feb 17, 2026
The Incrementality of the Super Bowl
The performance and impact of the biggest game day
Read More
Updated Feb 23, 2026
Attribution vs Incrementality Benchmarks
The Hidden Bias in Your Attribution Data
Read More
by Jared Lapin Updated Feb 9, 2026
Audio Was Always Powerful. Now It’s Provable.
Audio earned trust and attention. Now intelligence proves incremental performance.
Read More
Updated Feb 8, 2026
INCRMNTAL vs. Incremental (formerly Tradeswell)
Clearing up the confusion between INCRMNTAL and Incremental.
Read More