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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Oct 25, 2025
We're All Mad Here: The French Finnish Connection
We had the pleasure of speaking to user acquisition expert Claire Rozain from Rovio. Having spent the last 8 years in the gaming industry. Claire truly appreciates the value of doing what you love.
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Updated Oct 25, 2025
We're All Mad Here: The Incrementality Queen
Lucina Stolz a Growth Manager at Trade Republic. In this episode, we discussed the psychology behind marketing.
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Updated Aug 21, 2025
We're All Mad Here: The Marketing Pupeteer
Elina Uotinen is a UA analyst at Traplight. She shares with us the parallels between the academic and the professional side of mobile marketing
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Updated Oct 25, 2025
We're All Mad Here: The Newborn Father Gamer
Matej Lančarič, owner of Lancaric.me agency is one of the most active UA consultants in Europe, having worked with a ton of mobile gaming companies
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Updated Aug 21, 2025
We're All Mad Here: The AdTech Doctor
Ionut Ciobotaru is Co-CEO of VERVE Group, the Media Arm of MGI (ETR: M8G), previously CEO and Founder at PubNative, the first ever mobile native ads SSP
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Updated Oct 25, 2025
We're All Mad Here: The Out of the Box Marketer
Tobi (Tobias) Börner is the Chief Growth Officer and Co-Founder at Fastic, one of the fastest growing and most successful health & fitness apps in the world.
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