Solutions
Teams
Built for your whole team.
Growth Marketers
Marketing Analysts
Data AnalystsIndustries
Trusted by all verticals.
Gaming
Fintech
Travel & mobility
Lifestyle
eCommerce & Retail
AgenciesMediums
Measure any type of ad spend
iOS
Android
Web
TV
Influencer Marketing
Out of Home
In game
PodcastPlatform
Overview
IntegrationsUse Cases
Many Possibilities. One Platform.
Marketing Changes
Cross - Platform
EverythingAI and Automation
The Always-on Incrementality Platform
Analyst
Actionable Insights
Geolift
Media Mix Modeling
About Us
ContactSolutions
Platform
Company
Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Apr 16, 2023
Thank You Apple
During the last WWDC conference you threw a bomb and put the in-app performance...
Read More
by Maor Sadra Updated May 15, 2024
The Best Mobile Attribution Platforms in 2020
Mobile attribution is the process of tracking and matching inventory to action , such as a click...
Read More
by Maor Sadra Updated May 21, 2025
Incrementality Software
Advertising measurement was not invented with digital marketing. Advertisers have utilized methods of measurement for the past 100 years.
Read More
by Maor Sadra Updated Mar 25, 2024
The Value in Incrementality
Why does McDonalds spend almost half a billion dollars on Advertising if they can’t attribute the ads customers saw to the happy meal they got ?
Read More
by Maor Sadra Updated May 21, 2025
Incremental Measurement
Incrementality is the holy grail of marketing. Marketers would love it if they could know that every new customer was correctly attributed to the channel that caused them to convert.
Read Moreby Maor Sadra Updated May 20, 2025
Calculating Incremental ROI
This article provides a quick guide to interpreting incremental ROAS:
Read More