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The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Mar 18, 2023
We're All Mad Here: The AdTech Doctor
Ionut Ciobotaru is Co-CEO of VERVE Group, the Media Arm of MGI (ETR: M8G), previously CEO and Founder at PubNative, the first ever mobile native ads SSP
Play
Updated Mar 18, 2023
We're All Mad Here: The Out of the Box Marketer
Tobi (Tobias) Börner is the Chief Growth Officer and Co-Founder at Fastic, one of the fastest growing and most successful health & fitness apps in the world.
Play
Updated Jan 31, 2025
We're All Mad Here: The Professional Football Player
In this wildly casual interview, Adam shares his experience, how to develop your network, attribution vs. measurement, and how to run a company while fathering 3 young (beautiful!) kids
Play
Updated Mar 18, 2023
We're All Mad Here: The Ginger Guy
Happy to feature Dr. Tim Wiegels, VP Data at FreeNow asking what is it like managing a team of 80+ data scientists? Was the loss of the IDFA a blessing or curse? and more
Play
Updated Mar 18, 2023
We're All Mad Here: The Skeptical Marketer
We're happy to feature Radostina Zhekova, UA Manager telling how she got to where she's at, her thoughts about gaming in the pandemic, media mix modeling and her experience with data.
Play
Updated May 21, 2025
Demystifying Problematic Measurement: Deterministic, Fingerprinting, and Probabilistic
“Perception is Reality” is a quote by Harvey LeRoy (Lee) Atwater, an American political consultant and strategist for the republican party.
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