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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated May 18, 2025
What Is Incremental Lift
Incremental Lift: Calculation, Formula, and Analysis for Campaign Success
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Updated May 18, 2025
CTV Incrementality Report
Discover why Connected TV is outperforming YouTube and Linear, with real incrementality data from $2B in ad spend. Smarter spend. Measurable results. Scalable success.
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Updated Apr 28, 2025
Selling on Amazon, Target, or Walmart
Learn why incrementality experiments fail without real data access
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Updated Apr 17, 2025
Stop Guessing. Start Knowing
The Value of Always-On Incrementality Measurement
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