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The Always-on Incrementality Platform
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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Nov 25, 2025
How to Measure Marketing Effectiveness: Proven Methods to Track Campaign Impact
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Updated Jan 13, 2026
Do Promos Really Need More Ad Spend?
Do promotions really need more ad spend? Not always.
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Updated Nov 4, 2025
The Problem With Driving Your Marketing Using a Compass
Marketing needs a GPS, not a compass. INCRMNTAL guides smarter, real-time decisions for modern marketers.
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Updated Oct 21, 2025
How to Use Uplift Modeling
Proving Marketing Incrementality with Uplift Modeling
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Updated Jan 13, 2026
Attribution vs. Incrementality
Measurement evolved. Attribution didn’t. Incrementality tells the truth.
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