The cookie going away

During the last few years, Cookies have been gradually crumbling.

Safari ITP is already blocking cookies, and the Google Privacy Sandbox is just around the corner. 

Multi-touch attribution is already gone, and Last touch attribution gave 100% credit to whoever touched the user last making marketing measurement be the most unreliable it has ever been. 

A new solution is needed for marketers who need proper measurement


INCRMNTAL is the Future of Web Marketing Measurement

Our platform measures the actual value generated by your channels, 
campaigns, and ad groups without relying on user-level data. 

  • Measure incrementality without the need of planned experiments or A/B tests
  • Eliminate waste by identifying the channels or campaigns cannibalizing organic and direct performance
  • Find the best scaling opportunities
  • A measurement platform that doesn’t rely on user level data
  • Integrate in a day without any codes, tags, or engineering resources


How INCRMNTAL measures Web campaigns?

  1. Link your marketing data to INCRMNTAL effortlessly.
  2. INCRMNTAL analyzes your marketing changes like mini experiments.
  3. It takes 2 minutes for the platform to measure and report the value from your marketing actions.


Check out a few case studies from Web Advertisers

using our platform:


Measuring incrementality has always been important for us, as incrementality measures the true value of our marketing activities. INCRMNTAL got it right. The INCRMNTAL platform allows us to measure the actual value of our campaigns, while taking seasonality into consideration in every measurement. INCRMNTAL also allows us to measure and understand cross channel influence across all of our activities, including TV, influencers, and more.

Before making any decisions we conducted rigorous validation tests over INCRMNTAL. We compared the platform to our own analysis, 3rd party solutions, and we even challenged the platform by onboarding fake spend data. The platform passed every test we ran it through. Measuring each and every campaign across all mediums and platforms, we learned that the incremental value of our mobile campaigns was far greater than some of our web campaigns - even though attribution reporting showed us a completely different picture. We changed our budget allocation amongst platforms thanks to insights we received and were able to validate.

Our platform is trusted by the following Web Advertisers:

Kindred Group