Traditional billboards, digital boards, programmatic inventories, and retail media space.
Measuring Out of Home advertising traditionally relied on point solutions, promo codes, and location data, all of which represent only a fraction of the actual performance impact.
Privacy restrictions limit the availability of location and user-level data for measurement.
Our platform measures the actual cross-platform value generated by your OOH campaigns
Measuring incrementality has always been important for us, as incrementality measures the true value of our marketing activities. INCRMNTAL got it right. The INCRMNTAL platform allows us to measure the actual value of our campaigns, while taking seasonality into consideration in every measurement. INCRMNTAL also allows us to measure and understand cross channel influence across all of our activities, including TV, influencers, and more.