The Future of

Out of Home Marketing Measurement

Out of Home Advertising Measurement Beyond the Billboard

Out of home advertising is Everywhere

Traditional billboards, digital boards, programmatic inventories, and retail media space.
Measuring Out of Home advertising traditionally relied on point solutions, promo codes, and location data, all of which represent only a fraction of the actual performance impact.
Privacy restrictions limit the availability of location and user-level data for measurement.

OOH may not be trackable, but it's definitely measurable

INCRMNTAL is the Future of OOH Marketing Measurement

Our platform measures the actual cross-platform value generated by your OOH campaigns

Measure the holistic performance of OOH campaigns across all platforms: Mobile, Web, Retail, Consoles
Go as granular as DMA, State, or National Advertising Measurement
Measure changes in creative, refining the messaging and image/video
Measure new campaigns launched within days, not weeks
Measure without relying on user-level data
Integrate in a day without any codes, tags, or engineering resources

How INCRMNTAL measures OOH campaigns?

Link your marketing data to INCRMNTAL effortlessly.
INCRMNTAL analyzes your marketing changes like mini experiments.
It takes 2 minutes for the platform to measure and report the value from your marketing actions.

Check out a few case studies from Advertisers

using our platform to measure OOH:

hopper

Measuring incrementality has always been important for us, as incrementality measures the true value of our marketing activities. INCRMNTAL got it right. The INCRMNTAL platform allows us to measure the actual value of our campaigns, while taking seasonality into consideration in every measurement. INCRMNTAL also allows us to measure and understand cross channel influence across all of our activities, including TV, influencers, and more.