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geo testing

Select customers include

etoro
Scopely

What are GeoLift Tests and Why They Matter?

GeoLift is a privacy-safe method to measure the real-world impact of advertising campaigns based on geographic differences in exposure. Instead of relying on invasive tracking or panels, GeoLift runs market-based experiments that provide incrementality results.
Whether you’re spending across Meta, TikTok, Google Ads, or even CTV, GeoLift helps answer the fundamental question: Did my ads really work in that market?
 

Smarter Geo Experiments with INCRMNTAL

Old-school geo testing required manual setup, extensive planning, and weeks of waiting. Today’s world moves faster—and so should your measurement strategy.
With INCRMNTAL, you can eliminate the need of running manual  geo experiments. No integrations. No dev work. Just data-driven clarity.
Unlike outdated methods, our platform dynamically adapts to how your media behaves—across channels, and time. Whether you’re running mobile, display, search, influencers, CTV, or even Podcast campaigns, you’ll finally know what actually moved the needle.
 

How GeoLift Works Using INCRMNTAL

Here’s how easy it is to run a GeoLift test with INCRMNTAL:

  1. Chose the activity you want to measure Select campaigns, or channels, across any of your mediums and any region you operate in
  2. Define the measurement scope Cross countries? Regional? Single Platform? Cross Platform?
  3. Let INCRMNTAL Handle the Science Our models calculate true lift by using causal AI

You get crystal-clear, causal insights about campaign performance - with none of the attribution voodoo.
 

Use Cases for GeoLift using INCRMNTAL

Whether you're launching a new product or scaling spend on proven channels, GeoLift provides the insight you need to make confident marketing decisions.

  • Test new campaign tactics before scaling
  • Isolate the impact of TikTok vs. YouTube in key markets
  • Measure the lift from OOH, CTV, or audio ads
  • Validate upper funnel spend effectiveness
  • Run always-on brand measurement without disrupting your media plan
     

David Pool, Director of Acquisition, DTC, Funko Pop!

With INCRMNTAL, we have improved our ability to measure the effectiveness and efficiency of our marketing channels as well as non-paid promotions, helping us understand what channel drives incremental revenue. These insights allowed us to fine-tune our strategy, optimize performance, and ensure every marketing dollar is invested where it matters most for future growth.

David H. Azria, Digital Marketing Director, PLAION

INCRMNTAL has been an instrumental platform for us at PLAION, enabling a new level of measurement for our paid marketing across our leading console and PC titles—something that was not possible before. Their platform provides clear, data-driven insights that reveal what truly drives performance, empowering us to optimize our spend with confidence. With INCRMNTAL, we’ve gained valuable visibility into our performance from the pre-launch stages through to full scale, allowing us to identify which marketing activities, channels, and geos genuinely moved the needle and ensuring every investment delivers a strong ROAS.

Konstantin Barannikov, Marketing Data Lead, Supercell

INCRMNTAL helped us measure the impact of non-digital channels, influencers, and themed campaigns, even when multiple campaigns launched simultaneously. By identifying which efforts drive incremental impact for our large-scale games, we continue to refine our marketing strategy, optimizing for efficiency and growth. These insights also enhance our advanced budget allocation, ensuring smarter investments for future success.

Torsten Köhler, Media Specialist Director, Pilot

Our partnership with INCRMTNAL is highly valuable to us, and we have been working closely together for a long time. Their AI-driven platform provides us and our clients with an advanced solution for impact modeling and marketing campaign management. Comparable incremental Cost-per-X metrics across online and offline activities offer real advantages. Thanks to the flexibility of the model, we see additional benefits for operational teams, enabling them to quickly and directly unlock new efficiencies and implement optimizations.

Pau Sicilia - Performance Marketing Manager

Autonomous takes all the guesswork out of marketing measurement and saves us considerable time in evaluating the success of our marketing activities, as it does the work for us. As a result of using Autonomous, we’ve been able to measure the true incremental value of our global campaigns. The dashboard enables us to see precisely where our spend is generating revenue for the business and where it’s not, so we can optimise our budget to the greatest effect.

Nathan Johnson, Paid Acquisition Manager, Acorns

Historically, measuring the impact of our streaming TV efforts has been challenging. With INCRMNTAL, we now have a clearer view of the value our Roku campaigns deliver, giving us the confidence to scale them.

Get Started with GeoLift Today

Want to see how GeoLift can power up your measurement strategy?

👥 Talk to a marketing data analyst

🤖 Learn more about AI in data analysis

📅 Schedule a live demo with one of our experts

GeoLift is changing how brands understand impact. Let’s make your campaigns smarter—starting now.