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Featured Resources
A Collection of Thought Pieces, Articles, Roundtables, and White Papers We Wrote About Incrementality
Articles
by Maor Sadra Updated Jun 24, 2025
What is Incrementality? And How Do We Measure it in 2025?
Measuring incrementality is possible without experiments, or user level data. True incrementality measures value
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Blog
by Maor Sadra Updated May 21, 2025
Understanding Geolift Testing in Marketing measurement
Why we don’t believe in GeoLift Experiments
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A collection of blog posts written by INCRMNTAL and guests about the wonderful world of advertising, marketing measurement, omnichannel marketing strategies, marketing analytics and other industry insights.
Articles
Articles and opinion pieces on all things advertising, marketing measurement, analytics and other industry insights. In this section you can also find company and team updates.
Case Studies
We are proud to work with some the leading companies across several industries. See how INCRMNTAL helps clients unlock value.
Roundtables
Enjoy some of our roundtable discussions with some of the brightest minds in marketing.
Whitepapers
Dive deeper with our white papers, where we investigate and explain the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.