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Marketing measurement for healthcare & clinical services

Healthcare marketing is complex, highly regulated, and spread across more channels than ever. INCRMNTAL helps healthcare and clinical advertisers understand what actually drives growth without PII, PHI, or any user-level data.
Measure true incremental impact across every channel. Protect patient privacy by design. Make confident decisions at national, regional, or local scale.

Talk to an incrementality expert

The healthcare measurement challenge

Healthcare advertisers face a reality most measurement platforms were never built for:

  • Strict privacy and compliance requirements
  • Long and non-linear patient journeys
  • Offline outcomes like calls, appointments, and clinic visits
  • Media investment across digital, TV, radio, OOH, and local channels

Traditional attribution models rely on identifiers, cookies, or user-level tracking that break down the moment privacy actually matters.
INCRMNTAL was built to avoid that trap entirely.

Privacy-first by design

INCRMNTAL does not just work without PII. We explicitly forbid it.

  • No personally identifiable information
  • No protected health information
  • No user-level or patient-level data

INCRMNTAL does not ingest, store, or process PHI. By eliminating sensitive data entirely, we help healthcare advertisers measure performance while supporting strict privacy and compliance requirements.
Privacy is not a feature. It is the foundation.

Online and offline outcomes, measured together

Healthcare growth does not happen in a browser tab.
INCRMNTAL measures true incremental impact across:

  • Call centers
  • Websites
  • Appointment bookings
  • Clinics and physical locations

All without relying on cookies, identifiers, or sensitive patient data.

Why healthcare advertisers choose INCRMNTAL

Healthcare decisions are high-stakes. Your measurement should be too. INCRMNTAL helps healthcare and clinical advertisers:

  • Understand which channels truly drive patient growth
  • Optimize media spend based on real incremental impact
  • Align marketing performance with real-world outcomes
  • Avoid legal and operational risk tied to sensitive data

No black boxes. No questionable data practices. Just clean incrementality.

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