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Measure Everything with INCRMNTAL Analyst

With INCRMNTAL Analyst, you can dive deep into all your marketing activities, measuring anything from a bid increase on a campaign to launching a new channel.

Measure cross-channel performance and external events.

Explore the prediction model and at every level of granularity at a high confidence level.

Understand the modeling process.

Gain full transparency.

Discover full credit split distribution.

Measure the incrementality of external activities.

What can you Measure with INCRMNTAL Analyst?

Analysis that would take a week of a data analysts time can be done within the platform in less than 2 minutes

Advertising cannibalization

Are any channels cannibalizing organic results that would have been reached without Advertising ?

The incremntality of new channels

Are new channels creating additional value?

What is the optimal spend level ?

When do your channels pass the point of diminishing returns?

Influencer measurement

What is the incremental value of an influencer post? (paid or organic)

TV and CTV measurement

What is the incremental impact TV has over performance?

OOH and DOOH measurement

You can see the actual incremental impact your out of home campaigns generate

The incrementality of app featuring

Did you and how many installs did you gain from being featured ?

Bid / Spend optimizations

Are you gaining incremental traffic by increasing bids? or are you paying more for the same volume ?

The incrementality of seasonality

Measure the incremental value of a seasonal moment and external activities to improve your strategy

Pro Analysis tool

Measure your Marketing Activities Down to the Details

Get data-driven recommendations with Actionable Insights

Gain a competitive edge with Actionable Insights: No more guesswork or time wasted on deciphering data – our platform takes your marketing to the next level by analyzing incrementality measurement. Shows you precisely what actions to take to boost your marketing efficiency.

Measure performance across all channels including iOS, Android, web, TV, CTV, influencer marketing, and OOH. Also measures the impact of external events on marketing efforts, such as seasonality, holidays, promotions, etc.

Maximize your ROI and stay ahead of the competition with data-driven recommendations for better marketing decisions that deliver real results.

No need to sift through complex reports or spend hours analyzing data!

Our platform provides clear and concise recommendations to drive your business forward. Make SMART choices effortlessly and unlock new opportunities for growth with the intelligence at your fingertips.

Measure the true contribution of each advertising channels and activity.
Get a breakdown by channel, platform, country and campaign.  
Types of recommendations and insights - scaling up, scaling down, cannibalization, diminishing returns... and more!