Influencer marketing is one of the fastest growing mediums for advertising.
Limited data, inconsistent price points, audience size, diversity, and
relevance make influencer marketing performance extremely challenging.
Promo codes and “links in the description!” represent only a fraction of the
impact generated, let alone platforms that do not allow tracking URLs altogether.
Privacy restrictions limit the ability to use view and click based attribution.
Our platform measures the actual cross-platform value generated by your influencer campaigns
With INCRMNTAL we were able to measure the incremental impact of our influencer campaigns over our marketing, without having to pause any campaigns. We used this data to assess the performance of our influencers and it helped us make strategic decisions to extend or terminate collaboration.
We had been told it was impossible to measure OOH campaigns. let alone understand their performance at different times of the year. INCRMNTAL debunked that myth. Using INCRMNTAL we measured our OOH campaigns from billboards and busses at public transport stations across Sweden. Beyond measuring the campaigns, we were able to develop and understand cohorts. These insights allowed us to plan our future OOH campaigns.