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Stop seeing your marketing budgets burn

Most advertisers discover incrementality by accident: they pause campaigns or whole channels and realize performance barely changes. That’s wasted spend hiding in plain sight.

Incrementality measures what would have happened if we did nothing, and incorporating it into tactical decision making is a game-changer for any advertiser.

What if you would know where you should spend your next dollar?

budget burning

Why traditional ad spend optimization fails

Most tools show you where your last dollar went based on clicks. We show you where your next dollar should go based on causality.

  • Eliminate waste: Identify where you’re burning your budgets. 
  • Move beyond last-click and see marginal results
  • Replace ad-hoc testing with continuous always-on incrementality 
burning budgets

ROAS tracks credit. iROAS measures the truth

Incrementality experiments give you an ad hoc view of results, but you can only run a few of those every year. Always-on incrementality shows you the marginal results and incremental contribution so that you can keep on scaling before you’ve reached the point of diminishing returns.

With always-on incrementality you can account for the incremental return over ad spend  (iROAS) when making tactical decisions.

marginal results

Scale up, identify efficiencies, or both

Use predictive budget allocation to see exactly how your mobile, web, TV, and OOH campaigns contribute to your bottom line - without the need for manual experiments.

Focus on the channels where the marginal results are best to scale up, while moving away budgets from channels that reached negative returns. 

diminishing returns
incrmntal dashboard marginal

Start allocating.

Ara Salbashian, Head of Digital Marketing at Freenow

INCRMNTAL enabled us to move beyond last touch attribution and truly understand which channels drive incremental value for our business. Unlike traditional geo based incrementality tests, which were time intensive and offered limited insights, INCRMNTAL provides weekly optimisation opportunities, campaign level insights and clear visibility into the incremental impact of our media spend and channel distribution.

Pau Sicilia - Performance Marketing Manager

Autonomous takes all the guesswork out of marketing measurement and saves us considerable time in evaluating the success of our marketing activities, as it does the work for us. As a result of using Autonomous, we’ve been able to measure the true incremental value of our global campaigns. The dashboard enables us to see precisely where our spend is generating revenue for the business and where it’s not, so we can optimise our budget to the greatest effect.

David Pool, Director of Acquisition, DTC, Funko Pop!

With INCRMNTAL, we have improved our ability to measure the effectiveness and efficiency of our marketing channels as well as non-paid promotions, helping us understand what channel drives incremental revenue. These insights allowed us to fine-tune our strategy, optimize performance, and ensure every marketing dollar is invested where it matters most for future growth.

David H. Azria, Digital Marketing Director, PLAION

INCRMNTAL has been an instrumental platform for us at PLAION, enabling a new level of measurement for our paid marketing across our leading console and PC titles—something that was not possible before. Their platform provides clear, data-driven insights that reveal what truly drives performance, empowering us to optimize our spend with confidence. With INCRMNTAL, we’ve gained valuable visibility into our performance from the pre-launch stages through to full scale, allowing us to identify which marketing activities, channels, and geos genuinely moved the needle and ensuring every investment delivers a strong ROAS.

Nathan Johnson, Paid Acquisition Manager, Acorns

Historically, measuring the impact of our streaming TV efforts has been challenging. With INCRMNTAL, we now have a clearer view of the value our Roku campaigns deliver, giving us the confidence to scale them.

Timothée Basquin, Chief Marketing Officer, KLAR

INCRMNTAL has been a game-changer for us, helping us identify incremental channels and resolve the challenges of click-based attribution. This groundbreaking innovation has revolutionized incrementality measurement, providing a ready-to-use, live solution that eliminates the need for costly and time-consuming experiments. It’s enabled us to scale some channels by up to 5x with confidence in their true contribution.