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The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Feb 5, 2025
The illusion of precision
Is marketing heading toward an Attribution-Free future?
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by Maor Sadra Updated Feb 2, 2025
Optimization Based on Incremental Value
A New Paradigm for Advertisers and Ad Platforms
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Updated Jan 20, 2025
Comparing GeoLift Testing, MMM and INCRMNTAL
What are the differences between GeoLift, MMM, and INCRMNTAL?
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by Maor Sadra Updated Jan 7, 2025
LLM Advertising
The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads
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