Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

by Tomas Yacachury Updated Aug 26, 2025

Targeting Strategy in the Privacy Puzzle

Kayzen

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by Johana Leeflang Updated Aug 26, 2025

Improving Results

The Marketing Reset

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Articles
by Maor Sadra Updated May 21, 2025

The Rise and Fall of Media Mix Modeling (MMM)

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Updated Aug 24, 2025

Mastering Planned Marketing Budgets: A Strategic Guide for Growth

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Articles
by Maor Sadra Updated Aug 26, 2025

Smudged Fingerprints and Attribution Validation

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Updated Aug 21, 2025

Orchestrating Measurements: Kira Tovarovsky

In this episode, we chat with Kira an expert in marketing technology and UA. Kira discusses the impact of privacy laws on UA and how the role of the UA manager has evolved.

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