Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

Updated Aug 21, 2025

Exploring the Multiverse: Natalia Vasilyeva

Natalia Vasilyeva from Anzu.io joins us explore a universe where AAA games adopt the freemium model that has proven to be so successful in the (mobile) gaming industry.

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Updated Aug 21, 2025

Exploring the Multiverse: Matej Lancaric

Matej Lancaric joins us again, this time we delve into the intriguing topic of AI's emergence in creative production, and it's possible implications on employment.

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by Maor Sadra Updated Mar 25, 2024

Introducing our new brand

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Updated Oct 2, 2023

What are the Most Popular Advertising Channels?

Several weeks ago, we shared an analysis...

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by Maor Sadra Updated Jun 6, 2024

What is the Incrementality of Google?

While we by no means claim to represent...

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Updated Apr 25, 2023

The Data Science of Machine Learning Scoring App Featuring

The Apple App Store is one of the most popular...

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