Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

Updated Aug 21, 2025

Exploring the Multiverse: Paul Bowen

Paul Bowen CRO at StreamElements joins us to uncover a multiverse where streamers and influencers could claim attribution based on view through attribution...

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by Maor Sadra Updated Mar 25, 2024

Multi Touch Attribution – Dream or Nightmare?

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Updated Aug 21, 2025

Exploring the Multiverse: Tim Koschella

Tim Koschella, Founder and CEO at Kayzen joins us to discuss the wild parallel universe where NET worth targeting becomes the standard...

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Updated Aug 21, 2025

Exploring the Multiverse: Elad Stern

Elad Stern, COO of Odeeo joins us to discuss the parallel universe in which app stores crack down on intrusive ads...

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incremnetality pizza
by Maor Sadra Updated May 21, 2025

Our measurement methodology explained with pizza

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Updated Aug 21, 2025

Exploring the Multiverse: Matej Novak

Matej Novak, Co-Founder and CEO of Assetario joins us to discuss the parallel universe in which ATT never happened...

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