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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Aug 26, 2025
Retail Marketing Measurement
Retail Marketing Measurement in 2023 When the Data Betrays You
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Updated Aug 26, 2025
Black Friday
Why increasing ad spend around Black Friday could be a waste of money.
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Updated Aug 26, 2025
Bad Incentives lead to Bad Marketing
This article is a thought leadership piece written by INCRMNTAL’s CEO Maor Sadra.
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Updated Aug 21, 2025
Orchestrating Measurements: Julian Runge
Episode 3 - Julian Runge ,Faculty at NorthEastern University and Principle Scientist at Games Data Pro. Julian is an expert in marketing data topics, with both academic and practical experience.
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by Maor Sadra Updated Aug 26, 2025
MMM Calibration
Demystifying Calibration in Media Mix Modeling
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