The Data Science of Machine Learning Scoring App Featuring

The Apple App Store is one of the most popular...

Marketing Essentials: Marketing Metrics and KPIs You Should Be Reporting To Your CMO

Impressions, followers, conversions, leads… When it comes to marketing metrics...

Mythbusing: Incrementality needs user-level data?

Are you a maximalist or a minimalst?

How many channels are companies advertising across?

Cutting the Right Marketing Spend

You don’t know that you’re going into a recession until you’re actually in one.

Fraud Always Finds a Way

Mobile advertising has a dark skeleton in the closet under the term Fraud.