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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Jan 13, 2026
Do Promos Really Need More Ad Spend?
Do promotions really need more ad spend? Not always.
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Updated Jan 19, 2026
The Problem With Driving Your Marketing Using a Compass
Marketing needs a GPS, not a compass. INCRMNTAL guides smarter, real-time decisions for modern marketers.
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Updated Oct 21, 2025
How to Use Uplift Modeling
Proving Marketing Incrementality with Uplift Modeling
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Updated Feb 26, 2026
Attribution vs. Incrementality
Measurement evolved. Attribution didn’t. Incrementality tells the truth.
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Updated Nov 14, 2025
Channel Diversification
What is the impact of channel diversification over results?
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Updated Sep 18, 2025
Creative Testing Strategies for High Impact Ad Campaigns
Discover effective creative testing strategies to boost ad performance. Learn how to test, analyze, and optimize creatives for high-impact campaigns.
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