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The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
What You Should Know About SKAdnetwork
During Apple’s WWDC conference in June 2020, Apple won consumer hearts and confidence...
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by Maor Sadra Updated May 21, 2025
Five Easy Ways to Catch Ad Fraud
Mobile advertising is infested with fraudulent players, ranging from small...
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by Maor Sadra Updated May 21, 2025
The Best Methods for Incrementality Measurement
Incrementality measurement is the gold standard of Advertising measurement. Measuring value, rather than measuring traffic.
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by Maor Sadra Updated May 21, 2025
What is Media Mix Modeling ? MMM Platform
Media Mix Modeling or Marketing Mix Modeling or in short...
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by Maor Sadra Updated Jan 21, 2025
Incrementality Testing: The Key to Measuring Advertising Effectiveness
This is the most comprehensive article you can find about incrementality.
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