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The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Mar 25, 2024
Measuring the Impact of Facebook’s Blackout
On the 4th of October the world stopped for 5 hours. Facebook services were down globally.
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Updated Apr 27, 2023
Facebook and Google are Losing Attributions to Unity, AppLovin and Other Networks After ATT
During WWDC2020, Apple announced the deprecation of the IDFA with announcing...
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by Maor Sadra Updated Jun 6, 2024
What is the Value of Getting Featured on the App Stores ?
Burst campaigns, Blitz campaigns, App Ranking campaigns – used to be a known...
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Updated Jun 30, 2025
Always-On Incrementality Eliminates The Need Of Geo-Testing
Now that the user level tracking is becoming a faded memory, advertisers are in...
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by Maor Sadra Updated May 21, 2025
The Impact of App Tracking Transparency
The longest cliff-hanger in history was finally been resolved when Apple launched iOS14.5 (softly) followed by the hard push of iOS14.6 to all iOS users at the end of May this year.
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