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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Aug 24, 2025
Synthetic Ground Truth
If Coca Cola cut their $4bn marketing spend to $0. Would their sales also go down to 0 ?
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Updated Aug 25, 2025
Advancing Marketing Measurement
Digital Advertising grew from $0 to $400,000,000,000 in less than 25 years.
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Updated Aug 25, 2025
Continuous Incrementality Measurement
Why Incrementality Now? Background to tracking, attribution, and changes in regulations around privacy made by Apple and Google.
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Updated Nov 14, 2025
Measurement In A Post Identifier World
Go through the History of Identifiers: UDID, IMEI, AdTruth ID, Mac Address, Android ID, IDFA. Identifiers changed through the short history.
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