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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Jun 30, 2025
Should You Advertise During The Holidays?
Seasonality is an elusive and vague term we often use in marketing.
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by Maor Sadra Updated Mar 25, 2024
Snapchat Advertising - Everything you need to know
Snapchat, often the forgotten platform in the digital marketing world...
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by Maor Sadra Updated Mar 25, 2024
Measuring Campaigns on iOS
“Can incrmntal measure performance for campaigns on iOS?” is the top question mobile app companies ask us during introduction demo calls.
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by Maor Sadra Updated May 21, 2025
Are Branded Search Campaigns Incremental or Not?
We probably get asked this question over a dozen times per week.
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Updated May 21, 2023
Is Marketing an Art or a Science?
My entire career has been in the digital marketing space, since the...
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Updated Aug 8, 2025
How to Promote Influencer Posts
Influencer marketing is all the hype these days, and any...
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