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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Sep 2, 2025
LLM Advertising
The inevitability of LLM Ads: Perplexity Ads, ChatGPT Ads, Claude Ads
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by Shad Alter Updated Aug 24, 2025
eToro’s Shad Alter on Marketing for Success
Marketing’s no longer about how many clicks or views you get. Now it’s all about brand presence and whether your campaign is actually influencing consumer behavior.
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Updated Jun 23, 2025
The Gold Standard of Measurement
Do plan experiments deserve the gold status?
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