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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Jun 30, 2025
What makes retail media so incremental & irresistible ?
Amazon's advertising business has become a massive revenue driver for the company, rising to challenge giants like Google and Facebook in the digital ad space.
Read More
by Johana Leeflang Updated Sep 18, 2024
Brand Marketing Measurement:
Is Marketing Moving the Needle?
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by Maor Sadra Updated Aug 21, 2024
Why attribution and marketing mix modelling
aren't delivering results for games marketers
Read More