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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated Aug 21, 2025
What is Mobile Attribution Fraud ?
The mobile advertising industry has grown from 0 to over $200 billion dollars in just over 10 years becoming a very lucrative industry to defraud.
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by Maor Sadra Updated Aug 21, 2025
What is Incrementality? And How Do We Measure it in 2025?
Measuring incrementality is possible without experiments, or user level data. True incrementality measures value
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by Maor Sadra Updated May 21, 2025
Mobile App Marketing
In average, people have about 80 apps installed on their mobile devices
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Updated Apr 26, 2023
Cross Platform Marketer
Cross-Platform Marketing should be the go-to strategy for all brands. TV, Influencers, OOH, In-Game, and of course, Digital
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