Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

by Shad Alter Updated Aug 24, 2025

eToro’s Shad Alter on Marketing for Success

Marketing’s no longer about how many clicks or views you get. Now it’s all about brand presence and whether your campaign is actually influencing consumer behavior.

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geolift experiments
Updated Jan 13, 2026

The Gold Standard of Measurement

Do plan experiments deserve the gold status?

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Articles
2025 Predictions
by Maor Sadra Updated Aug 26, 2025

2025 Predictions, Premonitions, and Prophecies

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by Maor Sadra Updated Aug 26, 2025

An Annual Retrospective: Were our predictions right?

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by Aleksandra Sandler Updated Aug 26, 2025

Product Announcement: INCRMNTAL Campaign Level Insights

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by Maor Sadra Updated Oct 29, 2024

Is Fingerprinting a valid method of attribution?

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