Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

by Maor Sadra Updated Aug 26, 2025

Algorithmic attribution Part Deux

Part Deux

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by Maor Sadra Updated Aug 25, 2025

Algorithmic Attribution

Who knew Postback were bad!

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Updated Aug 25, 2025

INCRMNTAL Explorer

The first real privacy centric measurement platform using causal AI

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by Caitlin Hassinger Updated Aug 25, 2025

Targeting Strategy in the Privacy Puzzle

Vibe

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Updated Aug 25, 2025

The Ultimate Marketing Budget Planning Handbook

This handbook was written for anyone who’s part of a marketing department who needed or needs to construct a marketing budget plan or provide a budget recommendation.

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by Maor Sadra Updated Aug 25, 2025

Loyal incentivized traffic

The new paradoxical inventory type

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