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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Apr 15, 2023
How To Eliminate Click Spam Fraud
Click Spamming is probably (and unfortunately) the easiest way to commit attribution fraud.
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by Maor Sadra Updated May 21, 2025
Attribution Without Device Identifiers
The promise Digital Marketing had to our world was that everything would be trackable
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Updated May 21, 2025
The Best Media Mix for 2021
Coming up with a media strategy requires research and an understanding of the ecosystem.
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Updated May 21, 2025
Performance Marketing Biggest Caveat
Digital Marketing came with a very big promise...
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by Maor Sadra Updated May 21, 2025
The History and Future of Mobile Ad Fraud
The mobile advertising industry is one of the fastest growing industries in history. It is also the first truly global industry...
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by Maor Sadra Updated May 21, 2025
What You Should Know About SKAdnetwork
During Apple’s WWDC conference in June 2020, Apple won consumer hearts and confidence...
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