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Measure any type of ad spend
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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Jan 1, 2026
DOOH Goes Performance
Bidding on your local bus stop advertising location
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Updated Jan 13, 2026
Fake CTV, Real Fraud
CTV works but fraud thrives attribution rewards deception over impact
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Updated Jan 13, 2026
Bing, the Unsung Hero
Bing drives surprising incremental lift, despite tiny budget allocation.
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by Maor Sadra Updated Jan 13, 2026
2026 Predictions and Premonitions
The changes coming to an adtech industry near you
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Updated Jan 13, 2026
2025 Predictions Retrospective
Turns out we still read the industry like a book.
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by Maor Sadra Updated Nov 25, 2025
The Next Evolution of INCRMNTAL
Built-in AI assistant guides users through setup, best practices, and optimization workflows.
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