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Measure any type of ad spend
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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Jul 1, 2026
Where are budgets moving to?
Where ad budgets are really moving in 2026 - and why.
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Updated May 25, 2026
ADVENT success story
ADVENT cut weekly media spend by $20k without losing appointments.
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Updated Oct 13, 2026
Dark Mode. Same dashboard. New look.
Make your INCRMNTAL dashboard feel more comfortable with dark mode. Switch to a darker look anytime from your user profile.
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Updated May 14, 2026
OpenAI Ads Work. Here's the first proof.
Two years of writing about LLM ads. First data in.
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Updated May 14, 2026
Speak success story
Speak separated organic demand from real marketing impact across global markets.
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Updated May 10, 2026
Diminishing Returns Isn't a Theory
Every channel hits a ceiling where additional ad spend cannibalizes itself.
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