Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

understanding roas vs iroas
by Johana Leeflang Updated May 21, 2025

Understanding Incremental ROAS vs ROAS for Marketers

Read More
Articles
by Maor Sadra Updated Aug 7, 2024

Gen-AI and the responsibilities of a UA Manager

Read More
Updated Aug 7, 2024

Announcing: The new version of our dashboard

Read More
by Anish Aravindakshan Updated Aug 4, 2024

Targeting Strategy in the Privacy Puzzle

Verve

Read More
by Tomas Yacachury Updated Jul 17, 2024

Targeting Strategy in the Privacy Puzzle

Kayzen

Read More
by Johana Leeflang Updated Jul 16, 2024

Improving Results

The Marketing Reset

Read More
Articles