The Next Evolution of INCRMNTAL

Let’s skip the hype cycle or the bubble questions. Everyone’s talking about AI, but very few companies are actually building tools that make marketers faster, smarter, and more effective.

Over the past few years, the term AI has become synonymous with language model, or generative AI, but AI has been so much more than just coming up with Ghibli pictures and cringe birthday wishes. AI has been a silent part of our lives whether we’re aware or not for a while. 

A recent New York Times article described his experience trying to completely avoid AI for 48 hours (“48 Hours Without A.I.”), showed how difficult it is to actually get away from AI. 
At INCRMNTAL, AI is in heart of our methodology from day -1. Not as decoration, not as a sales pitch - but as a practical engine that helps our customers understand their results and take action.

Being included in the latest AI LUMAscape as an AI-first company is nice recognition, but honestly, it reflects something simple: we build helpful things that work.

And now we’re building our most exciting AI capability yet.

What’s my best campaign?!

Marketing data hasn’t been exciting dinner conversation material so far. Static reports, fancy dashboards. The most platform users could hope for so far has been that everything loads fast, and that there’s an export feature so that they can work on the data on Excel or alike to hunt for insights. 

True that the underlying insights for always-on incrementality has been a highly sophisticated and complex system fueled by AI, but the actual usage was a dull set of data – for marketers to sort and find what they are looking for.  

With Copilot, the way marketers interact with measurement data is about to change.

The INCRMNTAL Copilot is a conversational interface powered by our proprietary model, trained specifically on incrementality patterns. Think of it as a performance analyst who actually understands your business and can answer questions instantly.

You’ll be able to speak to your data directly and ask things like:
• “What are my best-performing campaigns in France for iOS users?”
• “Did any influencer campaign last quarter generate real lift?”
• “I need to cut spend by 20 percent. Give me a step-by-step plan that keeps results stable.”
The Copilot responds with clear insights, explanations, and actionable paths. No excels to dig through, no endless filters, no guesswork. Just straight answers.
 

Why We Built This?

Funnily enough, when presenting the INCRMNTAL MVP to the first design customer (Thank You!) – their first question during the meeting was: “so, what is my best campaign?” 

If there’s one thing we’ve learned supporting hundreds of advertisers since, it’s this:

People don’t want more charts. They want clarity.
They want practical recommendations.
They want to make decisions faster.
They want to stop playing detective in their own data.

Our platform already does the heavy lifting through always-on incrementality models – allowing marketers to see incrementality results today, and not 3-5 weeks away. The Copilot takes it a step further by making those insights conversational, guided, and incredibly accessible.

The result:
• Teams move faster
• Silos shrink
• Optimizations happen continuously
• Budget decisions become stress-free instead of political wrestling matches

This isn’t AI as a feature. It’s AI as a teammate.

Today: The INCRMNTAL Chatbot

The INCRMNTAL Copilot builds on AI capabilities already used inside the platform. A built-in assistant guides users through setup, best practices, and optimization workflows. It’s trained on real measurement cases, not generic prompts. It helps customers adopt the platform faster, understand insights better, and reduce support friction.

For those concerned about security or data sharing – the best practices playbook is exclusively built and designed by INCRMNTAL, only leveraging the domain knowledge and support tickets handled by our team. The AI Chatbot does not build on 1:1 Customer/INCRMNTAL conversation, to ensure that the chatbot will only train on the data we would like it to train, keeping clients anonymous, but only providing information about the client industry for the purpose of anonymous benchmarking. 

This is already live and in constant evolution.

Coming: The Performance Agent

We’re building toward a future where marketers can run their entire measurement workflow through a single intelligent interface.
Imagine asking:
• “Show me everything that improved ROAS this month.”
• “Flag channels that are drifting.”
• “Rewrite my board update with the latest incremental results.”
• “Simulate what happens if I move money from Meta to TikTok.”
That future isn’t theoretical. It’s where INCRMNTAL is heading right now.
Tools that reduce complexity.
Tools that generate confidence.
Tools that actually help you get work done.

Coming Soon, 2026

The INCRMNTAL Copilot will become your best marketing science + analyst + assistant. It’s the next era of marketing measurement - conversational, intelligent, and outcome-driven.
And this is only the beginning.

If you want to learn more – reach out to us or schedule a demo