Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

by Maor Sadra Updated Aug 21, 2024

Why attribution and marketing mix modelling

aren't delivering results for games marketers

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understanding roas vs iroas
by Johana Leeflang Updated Aug 8, 2025

Understanding Incremental ROAS vs ROAS for Marketers

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Articles
by Maor Sadra Updated Aug 7, 2024

Gen-AI and the responsibilities of a UA Manager

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Updated Aug 7, 2024

Announcing: The new version of our dashboard

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by Anish Aravindakshan Updated Aug 4, 2024

Targeting Strategy in the Privacy Puzzle

Verve

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by Tomas Yacachury Updated Jul 17, 2024

Targeting Strategy in the Privacy Puzzle

Kayzen

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