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Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

Updated Aug 21, 2025

We're All Mad Here: The Adtech Nostradamus

After 26 episodes we couldn't be happier to end the show on a high. Maor, our CEO and host, takes a closer listen to past episodes and picks out some of his favorite moments.

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Updated Aug 21, 2025

We're All Mad Here: The Majestic Marketing Analytics Expert

Hadar Telem is the Director of Marketing Analytics @ Huuuge Games. Hadar comes with a ton of experience in marketing analytics and UA in general

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Updated Aug 21, 2025

We're All Mad Here: The Opinionated CMO

Mark Baartse (Outsourced CMO) joins us this week for a very animated discussion. As a seasoned marketing veteran, he has witnessed first-hand the changes across many industries

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Updated Aug 21, 2025

We're All Mad Here: The Awesome Mobile Veteran

We are honored to have Andy Carvell in this episode - a truly awesome mobile veteran. Andy's path to Phiture has been quite an exciting journey.

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Updated Aug 21, 2025

We're All Mad Here: The Odeeo Founder

Amit Monheit the CEO & Co-founder of Odeeo. Amit shares with us the importance of having the vision and passion for what you do

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Updated Aug 21, 2025

We're All Mad Here: The One & Only Thomas

We are excited to have the legendary Thomas Petit this week for our special 20th episode! We have been lucky to have had some very inspiring professionals in this series

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