Podcasts

The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.

incrmntal 2024
Updated Aug 26, 2025

2024 Predictions and Premonitions

Get ready for the best year (so far)

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Updated Aug 26, 2025

ISO 27001 Certification

INCRMNTAL Receives ISO 27001 Certification

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Articles
Updated Aug 26, 2025

Retail Marketing Measurement

Retail Marketing Measurement in 2023 When the Data Betrays You

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Articles
Updated Aug 26, 2025

Black Friday

Why increasing ad spend around Black Friday could be a waste of money.

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Articles
Updated Aug 26, 2025

Bad Incentives lead to Bad Marketing

This article is a thought leadership piece written by INCRMNTAL’s CEO Maor Sadra.

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Updated Aug 21, 2025

Orchestrating Measurements: Julian Runge

Episode 3 - Julian Runge ,Faculty at NorthEastern University and Principle Scientist at Games Data Pro. Julian is an expert in marketing data topics, with both academic and practical experience.

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