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Podcasts
The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
by Maor Sadra Updated May 21, 2025
Marketing Essentials: Marketing Metrics and KPIs You Should Be Reporting To Your CMO
Impressions, followers, conversions, leads… When it comes to marketing metrics...
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Updated May 21, 2023
Are you a maximalist or a minimalst?
How many channels are companies advertising across?
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by Maor Sadra Updated May 21, 2025
Cutting the Right Marketing Spend
You don’t know that you’re going into a recession until you’re actually in one.
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Updated May 21, 2025
Fraud Always Finds a Way
Mobile advertising has a dark skeleton in the closet under the term Fraud.
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Updated Jun 30, 2025
What is the Incrementality of Meta?
We will NEVER launch an index scoring ad...
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