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The INCRMNTAL podcast brings interviews, roundtables and opinion pieces about the advertising industry, marketing measurement, attribution, analytics and other industry insights.
Updated Apr 14, 2023
How Can I Measure Performance on In-Game Advertising?
In-Game advertising or Advergaming is exploding. Advertisers are rushing to leverage this new medium, as the audience is already there.
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Updated Apr 15, 2023
How Can I Measure Performance across Influencers?
Influencer Marketing has become an extremely popular marketing channel. Getting the right influence to endorse or promote your product can lead to a huge increase in sales, retention and engagement.
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Updated Apr 15, 2023
How Can I Measure Performance For Podcasts?
Digital Marketers are testing podcast and audio ads for the past 2 years. Podcast listeners are Early Adopters - the audiences most seeked after by marketers.
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Updated Jul 10, 2023
How Can I Measure Performance For TV Campaigns?
The idea of advertising on TV seems foreign to digital marketers. Why “waste” budget on a medium that is untrackable?
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Updated Apr 25, 2023
Campaigns Perform Well, but Organics Are Down
Your own marketing activity is the biggest cannibalizing factor over your marketing performance.
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by Maor Sadra Updated Jun 10, 2024
How to Optimize Media Spend Towards Performance
There is no single recipe for optimization...
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